Former Ambassador to China Jon Huntsman is building buzz for his presidential campaign launch with a more unorthodox approach.
Whereas Mitt Romney and Tim Pawlenty both built anticipation for the launch of their respective bids for the Republican nomination with videos of their own, Huntsman's takes on a different style.
Huntsman's video is just 26 seconds long and features a clip of him riding a motorcycle through the desert. A picturesque background looms behind, and an almost alt-country music clip plays in the background.