It is not possible to dial an Iranian number from an Israeli telephone. It will simply not go through. That lack of communication stems from the government level, where there is no dialogue between the two countries aside from public speeches meant to carry weighty threats of war to each camp.
That is why it was so difficult for Ronny Edry, an Israeli graphic designer based in Tel Aviv, to get his message across to the people of Iran.
"My idea was simple, I was trying to reach the other side. There are all these talks about war, Iran is coming to bomb us and we bomb them back, we are sitting and waiting. I wanted to say the simple words that this war is crazy," said Edry.