Brent Bozell

The Super Bowl is a cultural phenomenon. It's not only watched by godzillions of people worldwide, it's the only televised broadcast where the audience tunes in not just for the game, but for the commercials. The top-dollar, high-profile advertising space has led to some unforgettable commercials over the years.

Sometimes, the ad is so remarkable it becomes a word-of-mouth sensation before it even airs, before anyone has even seen it. It's happened again this year.

CBS has decided to accept an ad from a politically involved group and caused a firestorm with the radical Left because that group is proudly Christian.

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The conservative Christian group Focus on the Family plans to air a commercial featuring Heisman Trophy-winning quarterback Tim Tebow and his mother, Pam, who will tell the story of how doctors told her she should have an abortion, and she refused that exercise of "choice." Pam Tebow was a missionary in the Philippines and had contracted dysentery, and the medicine had a chance of causing birth defects.

It is an ultra-positive story celebrating life itself, a story of a mother who kept her baby, who became a famous football hero. And so-called "feminist" groups have exploded in fury, demanding CBS censor the ad.

The Women's Media Center wrote a letter signed by an array of feminist organizations. They projected the ad would be "disastrous" for CBS, and it throws women "under the bus" and "endangers women's health." They even suggested pro-life ads resulted in "escalated violence" against abortionists. "We sincerely hope you do not want CBS associated with this brand of un-American hate."

Words like these might make a scintilla of sense if Focus on the Family were running some kind of hardcore, negative ad with inflammatory abortion images. But that's not the message, and they know it. The Tebow ad is not far removed from the positive pro-life ads run by the Arthur S. DeMoss Foundation during the Clinton years with the slogan "Life. What a beautiful choice."

Isn't it a little strange to see people who present themselves as "pro-choice" get so upset when someone suggests their choice was to keep the baby? They can't seem to make any mental allowance for people to promote making a pro-life choice in a permissive society. They sound silly when they proclaim they are groups united in "tolerance" -- and then demand CBS should "immediately cancel this ad and refuse any other advertisement promoting Focus on the Family's agenda."

Brent Bozell

Founder and President of the Media Research Center, Brent Bozell runs the largest media watchdog organization in America.
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