The Power of Jonah Goldberg's Book
Jonah went on "The Daily Show" to talk about "Liberal Fascism," and totally confused John Stewart, at which point John Stewart chopped up their 18-minute interview to make himself look better. It still didn't work that well.
So, come for the liberal deterrence, stay for the arguments over the average fake-newscasters head.
Update: Here's Goldberg gossiping about his reception at "The Daily Show" and follow-up phone call with Stewart.