Nor, presumably, would MSNBC be willing to sully the NBC News brand by adopting Fox's reckless disregard for the truth. But it would be smart for MSNBC to embrace more voices like Keith Olbermann, Rachel Maddow, and Ed Schultz.
Because people like Olbermann, Maddow and Schultz have such a pristine record of truthiness.
We read so you don't have to. (Only once in awhile.)