PETA-treating women like animals since its inception. Now the animal rights group is planning its next venture-a porn website. When the .xxx domains are launched in December, PETA will launch peta.xxx, a porn site that is supposed to draw attention to animal abuse. PETA's spokeswoman tells The Huffington Post that the new website will raise awareness about veganism:
Instead of focusing on anti-fur, the porn site will raise awareness of veganism, said Rajt. "We really want to grab people's attention, get them talking and to question the status quo and ultimately take action, because the best way we can help the greatest number of animals is simply by not eating them."
So how pornographic will PETA go? According to Rajt, it will have enough adult content to qualify for the XXX domain site but also some other graphic images of animals that viewers may not expect to see.
Australia's Herald Sun reports that "PETA's sexy side displayed in galleries and videos will quickly give way to the sinister world of animal mistreatment uncovered by the group’s hidden camera investigations in a very different kind of graphic content."
With the finer details still to be finalized, PETA did confirm that regular people, not just celebrities, will also be featured in the project.
"There will be a lot of girl and boy next door content, but we haven't ruled out celebrities on the site as well," said Rajt. "People who are extraordinarily dedicated to helping animals and who are willing to do whatever it takes to draw attention to the suffering they endure."