Tipsheet

Obama's Ad Effort Swamps McCain's Ad Effort

How important was Obama's decision to break his pledge and opt out of public financing?  He is not running about 4 times as many TV ads as McCain...

With less money to spend on TV, McCain is wise to employ earned media efforts (such as Palin's SNL appearance tonight).  And I think that he will need to really stay focused on a few points, including Obama's desire to "spread the wealth around," as well as the danger of having Obama, Reid, and Pelosi running the entire government ...