Conservatives are threatening to give Skittles the Bud Light treatment after the candy company released its product in woke new LGBTQ packaging.
Some of the phrases found on the new wrappers say, “Black Trans Lives Matter” and “Joy is Resistance.”
According to reports, Skittles partnered with the Gay & Lesbian Alliance Against Defamation to create the new look. This is the fourth year the candy company, which is owned by Mars, has partnered with the group.
GLAAD defended its work with Skittles.
“The ongoing support and partnership we receive from Skittles helps us advance our critical mission to further dialogue that leads to cultural change,” Melissa Harris, VP of strategic partnerships for GLAAD, said in a statement, reports the New York Post. “Skittles’ mission this year to spotlight LGBTQ+ stories is a profound initiative that can maximize awareness, support and acceptance for the LGBTQ+ community while advancing diversity and inclusion.”
Critics argue the packaging is much worse than Bud Light's partnership with trans activist Dylan Mulvaney because unlike the beer brand, Skittles is marketing its product to children.
.@Skittles is trying to turn your kids into BLM & LGBTQ+ activists. Their packaging also features a drag queen.
— Libs of TikTok (@libsoftiktok) August 11, 2023
Skittles have gone completely woke. pic.twitter.com/jjlkc7uOaL
Spread the word.
— JD Rucker (@JDRucker) August 11, 2023
This is worse than a beer company or even a retailer.
This is candy, heavily marketed to children.
People can do as they please but when they get into the indoctrination business, it's time for them to be canceled. https://t.co/6IEt9EOodC
Read that label carefully - "Black TransLives Matter" is the middle of a cartoon playground full of kids on the package. This is marketing aimed at children.
— Robert W Malone, MD (@RWMaloneMD) August 12, 2023
Skittles are produced and marketed by the Wrigley Company, a division of Mars, Inc
It isn't "just" the brand that is at… pic.twitter.com/WzabczO47B
Skittles is raising money with each sale of their new ‘Pride it Forward’ kids candies for notorious LGBTQI+ lobby group GLAAD.
— Oli London (@OliLondonTV) August 12, 2023
The organization is one of the leading and most powerful LGBT groups pushing for medical transitions on children. pic.twitter.com/UwgdcUBo34
The new Skittles ‘Pride it Forward’ limited edition range, targeting children has already made it to the Clearance section in Walmart.
— Oli London (@OliLondonTV) August 12, 2023
The candy range features LGBTQI+ designs including ‘Black Trans Lives Matters’ and ‘Be Generous with your Love.’ pic.twitter.com/ck7rEbNJvn
Skittles releases new range of candy for children featuring Transgender messaging including ‘Black Trans Lives Matter’ and ‘Be Generous with your Love.’
— Oli London (@OliLondonTV) August 12, 2023
The range of new kids candies are in partnership with notorious LGBT lobby group, GLAAD raising funds for youth outreach. pic.twitter.com/5XE1rzaif2
Skittles wants the Bud Light treatment.
— Eric Spracklen🇺🇸 (@EricSpracklen) August 12, 2023
Oblige them. pic.twitter.com/xhicxjUaXf