Tipsheet

Why Twitter Looks Very Different Today

Leah Barkoukis
Leah Barkoukis  |  July 24, 2023 7:00 AM

Say goodbye to the bird, and hello to X.

In a series of tweets posted Sunday evening, Elon Musk said the Twitter brand would soon be on its way out the door, along with its signature logo.

“And soon we shall bid adieu to the twitter brand and, gradually, all the birds,” he wrote.  

The change has long been in the works, as Musk tweeted last October that “buying Twitter is an accelerant to creating X, the everything app.”


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Twitter CEO Linda Yaccarino also chimed in, explaining that X will "will go further" than Twitter, "transforming the global town square." 

"X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities," she explained. "Powered by AI, X will connect us all in ways we’re just beginning to imagine.

"For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfill our great potential. X will do that and more," Yaccarino continued. "We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting started.

"There’s absolutely no limit to this transformation. X will be the platform that can deliver, well….everything. @elonmusk and I are looking forward to working with our teams and every single one of our partners to bring X to the world," she added.