“It’s about time that someone on our side, someone truly on our side who shares our convictions, presented us with a viable plan that has a real chance of making a difference in changing America’s political class for the better. Steve Deace has done just that, with this provocative, smart, bold, innovative, and powerful book.”
To put it bluntly, for too long we have lacked a plan.
Venting on social media isn’t a plan. Calling a talk radio show like mine isn’t a plan. Marches are not a plan. Blogging isn’t a plan.
To be certain, all of those things are worthwhile. I’ve invested my time doing all of them as well. But when the marches and talk radio shows are over, when the blogs have been read, and the social media has been shared, what happens next? Ask a patriot what he believes, and you’ll get an answer filled with courage of conviction. But ask a patriot what to do with his beliefs and you’ll often get back blank stares and shrugged shoulders.
The Left has gained a lot of ground in the culture the past few years not because its ideas are superior. If they were, they wouldn’t need to deploy tactics that shut down debates they know they cannot win. Rather, the Left has gained a considerable foothold in our culture because it has a plan. And it has followed that plan and rarely, if ever, deviated from it for decades. The Left does not consider losing slower to be “pragmatic” as our failed leaders wrongly do, but the Left understands losing any ground is just plain old losing. They’ve taken much ground as a result.
It will take a carefully coordinated and disciplined plan to take that ground back. Just praying won’t do the trick. Even Nehemiah constructed a plan to rebuild his civilization in addition to his prayer. Theoretical debate won’t take that ground back, although it can lay the foundation for making it possible. Still, in any war – and make no mistake, this is a war – you need a plan. A practical plan that wages war in a way that advances the principles you’re fighting for.
Now we have one.
This is a plan that works for every faction of the pro-liberty movement of patriots who are concerned these United States of America are facing their first existential threat on our own shores since the Red Coats were driven off. This is why my new book, Rules for Patriots: How Conservatives Can Win Again, may have the most diverse and impressive array of endorsements that any political book will receive this year:
The plan is endorsed by:
"As a frequent guest on The Steve Deace Show, I know that when it comes to taking on the radical left and the Obama agenda, Steve Deace is without peer. We need more folks like Steve who are fearless in their advocacy for protecting the freedoms and liberties that make this country great. Buy his book: you won't regret it."
President, Club for Growth
"Clear-eyed and lion-hearted, Steve Deace is a latter-day Sam Adams. Every grassroots citizen who cherishes freedom and justice should study this highly readable antidote to political despair. These brilliant rules for political combat, if consistently wielded by an "irate, tireless minority,' will undoubtedly save our country."
"The American people, increasingly frustrated with the loss of liberty and expansion of government, are offered a tough burst of honesty and clarity from Steve Deace - whether it is on air or in his book. Steve shines the light on the Republican Party establishment and offers encouragement that ‘we the people’ can take our country back."
Father of U.S. Senator Ted Cruz (R-TX)
"Republicans are relying on Democrats to lose elections instead of trying to win with a mandate. Steve Deace presents some great 'Rules for Patriots' to start winning with conservative conviction."
Red State & Fox News Contributor
"You will never think about the challenges to America the same after you read Steve Deace."
Former House Speaker and New York Times best-selling author
"Steve Deace has authored a superb primer for conservatives who want to win. Whether you are considering running for office, a member of your local Tea Party, or a concerned citizen debating the issues of the day, this book is a must read."
Nationally-syndicated radio host, New York Times best-selling author
"In Rules for Patriots, Steve Deace lays out a blue print for victory for conservatives -- a blueprint based on drawing stark contrasts rather than painting in shades of gray. Deace calls for conservatives to fight rather than retreat, recognizing that without a fight, the Left will never back down."
New York Times best-selling author, Breitbart, Truth Revolt
"If you want to be able to say 'you're fired' to the people plunging this great country of ours down the drain, this book is for you. Steve Deace is one of the rising stars in conservative media, and he's able to tackle serious subject matter in a winsome way that's so easy to understand, even a Washington, D.C. politician can get it."
“One thing is for certain, Steve Deace will never be confused with Joel Osteen. In Rules for Patriots Steve lays out the good, the bad and the ugly on the condition of our country and then lays out a game plan for conservatives to regain a real place on impact on the culture including politics.”
President, American Family Association
“Steve Deace has given us a punchy indictment of a Republican Party establishment that seems bent on losing again in 2016 with another Dole-style automaton. Deace's own plan for victory will enrage the hacks and hangers-on, which is why normal Americans will love it.”
Thomas Woods, New York Times best-selling author
The plan is what I call my 10 Commandments of Political Warfare:
1. Never trust Republicrats.
2. Never attack what you’re not willing to kill.
3. Never accept the premise of your opponent’s argument.
4. Never surrender the moral high ground.
5. Reverse the premise of your opponent’s argument and use it against him.
6. Never abandon your base (unless they are morally wrong).
7. Define your opponent before they define themselves, and define yourself before your opponent defines you.
8. Always make your opponent defend their record/belief system.
9. Stay on message.
10. Play offense.
For the next 10 weeks here at Townhall, we’re going to take a look at one of these commandments each Saturday and share what we’re doing wrong here and how we can do it right.
But this will just be the abridged version. The complete plan to defeat the Left and preserve American Exceptionalism can only be found by ordering your copy of Rules for Patriots: How Conservatives Can Win Again here.