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Anti-Woke Activist Notches Another Win Against Major Company

Leah Barkoukis
Leah Barkoukis  |  October 10, 2024 8:00 AM

Anti-woke activist Robby Starbuck has made it his mission of late to restore neutrality in corporate America, and based on his track record, sanity looks like it’s coming back "bigly."

“We are a force to be reckoned with and we won’t stop until wokeness is extinct,” he said on X, after informing his followers about the latest developments at Toyota and Lexus. 

Just a week after exposing radical policies at Toyota, including involvement in drag queen programs working with kids, support of the Equality Act, donating to groups that support child transitions, and diversity, equity, and inclusion trainings, to name just some of Toyota’s woke policies, Starbuck announced the company made some “BIG changes.”

Some highlights:

• No more involvement in pride parades, pride events or LGBTQ children’s summer camps.

• They will not participate in the @HRC’s woke Corporate Equality Index social credit system.

• All BRG activities must be focused on the core business of Toyota and be open to all.Toyota employees and dealers were all notified of the changes via email today. 

It’s worth noting that this is a company with a nearly $300 billion dollar market cap and 381,000 employees. Those employees will no longer be subjected to this divisive stuff. This is a massive win for sanity.

I have to give the executives credit for taking this unifying action. It’s not easy to do but they’re preparing their business for future success by adopting corporate neutrality. The companies who adopt neutrality will win the future because they don’t violate the core beliefs of the consumers they rely on.

So far, woke policies have also been rolled back at Tractor Supply, John Deere, Harley Davidson, Polaris, Indian Motorcycle, Lowe’s, Ford, Coors, Caterpillar, and Stanley Black & Decker.