Conservative activist Robby Starbuck is quickly becoming the diversity, equity, and inclusion Grim Reaper. In the last few months alone, he has racked up wins against major U.S. companies that have advanced policies at odds with their customers’ values. The CEO of Tractor Supply, for example, admitted it “veered off course” in some of the actions it had taken, such as supporting pride festivals and voting campaigns. The company pledged to drop those sponsorships and instead focus on agricultural education, animal welfare, veteran issues, and more.
In addition to Tractor Supply, Starbuck’s activism to “bring sanity back to corporate America” has helped changed woke policies at John Deere, Harley Davidson, Polaris, Indian Motorcycle, Lowe’s, and Ford. This week, he added one more to the list: beer giant Molson Coors, maker of Coors Light and Miller beers.
Starbuck shared the letter sent to employees and summarized the changes:
• Ending participation in the @HRC’s woke Corporate Equality Index social credit system.
• No more DEI based training programs.
• No more donations to divisive events.
• Ending ERG groups in favor of BRG groups open to all employees, no longer designed to focus on race or sexual orientation.
• No more supplier diversity goals.
• No more executive/employee compensation tied to DEI hiring goals.
"Our campaigns are so effective that we’re getting multi-billion dollar organizations to change their policies without me even posting just from the fear they have of being the next company that we expose," he said. "The landscape of corporate America is quickly shifting to sanity and neutrality. We are now the trend, not the anomaly."
Big news: Last week I messaged executives from @CoorsLight @MolsonCoors to let them know that I planned to expose their woke policies. Today they’re preemptively making changes.
— Robby Starbuck (@robbystarbuck) September 3, 2024
Here are the changes:
• Ending participation in the @HRC’s woke Corporate Equality Index social… pic.twitter.com/RuOVb1IuNU