An important marketing lesson. When recruiting men who kick as much tail as Navy SEALs, one must have commercials that kick an equal amount of tail.
(It was a little slow for me, but it should work if you let it all load. I wish I was smart enough to YouTube it and embed it, and all that jazz, but nope.)
Update: Aww, Rob saw me plead ignorance today and helped me out by putting the SEALs video on Google for me. Enjoy.