A new NBC/WSJ poll shows the National Rifle Association is more popular than Hollywood as the guns rights groups continues to see attacks from the Obama administration and their allies.
As Washington prepares for a political battle over the Obama White House's proposals to curb gun violence after the Newtown, Conn., shootings, a new NBC News/Wall Street Journal poll finds that the National Rifle Association is more popular than the entertainment industry.
Forty-one percent of adults see the NRA -- the nation's top gun lobby -- in a positive light, while 34 percent view it in a negative light.
By comparison, just 24 percent have positive feelings about the entertainment industry, and 39 percent have negative ones.
The NRA's fav/unfav score is virtually unchanged from its 41 percent-to-29 percent rating in the Jan. 2011 NBC/WSJ poll, nearly two years before the Newtown shootings.
"That seems to me to be a pretty remarkably stable figure," says GOP pollster Bill McInturff, who conducted this survey with Democratic pollster Peter Hart.
The poll comes just as Obama Deputy Campaign Manager Stephanie Cutter has said the Obama campaign team and their supporters will be launching efforts to combat the NRA as President Obama pushes for more gun control.