Obama's Super Bowl Ad

Jonathan Garthwaite
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Posted: Feb 03, 2008 10:59 PM

Nope, not one of those three million dollar ads.

No campaign bought a national ad with Fox Sports, which is televising the game. Doing so would have put a political ad in direct competition with slick Madison Avenue productions. Obama aides said the regionalized purchase of ads was far less expensive than the nearly $3 million a national ad on Fox Sports would have cost.

Obama was watching the game privately with family in Chicago while Clinton was watching it while on the campaign trail in Minnesota.

Audiences in several of the Super Tuesday states can be reached through a handful of stations whose markets cross state boundaries. The Obama campaign did not air the ad in some of the bigger markets in key states, keeping the cost of the overall ad buy to about $250,000.