Sustain Me...please

Jonathan Garthwaite
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Posted: Jul 20, 2007 2:26 PM

The McCain campaign just emailed out one of their weekly updates which includes several requests for campaign donations. Their choice of words struck me funny.

Do you want to sustain John McCain? Join the thousands of McCainiacs who are the McCain Sustainers.

Sustainers? Is that what they call donors these days? Apparently it is if your campaign is running on fume and most pundits wonder if you'll survive the summer.

In contrast the Rudy campaign asks you to "Join the Cause" and "Help Rudy Start Strong."

Mitt Romney asks you to "Join Team Mitt" and Fred Thompson asks if you'll "become a friend of Fred."

Certainly more encouraging.