Fox News blew away its competition for the third month this year, new Nielsen data shows.
Fox took full advantage of this entertaining election season, producing some fascinating interviews with the candidates – and the numbers speak for themselves.
MAY 2016 VS. MAY 2015 NIELSEN NUMBERS (7 day week, L+SD): TOTAL DAY FNC: 1,165,000 total viewers – up 19% (216,000 in 25-54 – up 11%) CNN: 584,000 total viewers – up 33%; (173,000 in 25-54 – up 20%) MSNBC: 481,000 total viewers – up 61%; (124,000 in 25-54 – up 49%)
Hannity ranked second in the demo in May, while Outnumbered -- a daytime news talk show that regularly features Townhall’s own Katie Pavlich and Guy Benson -- delivered the largest increases year-over-year in viewers, up 23 percent in total viewers (1,352,000) and up 3 percent in the 25-54 demo (214,000).
The Fox Business Network has earned its own bragging rights. Not only are FBN ratings up 100 percent, but the network recently added 1.5 million subscribers.
One show in particular underscores FBN’s overall success. Mornings with Maria, hosted by Maria Bartiromo, is only a year young and has been absolutely killing it at the 6 a.m. time slot.
“I just had a meeting with my boss last week. We’re up 120 percent and the demo is up 140 percent,” Bartiromo told TVNewser. “So the show has been gaining great traction.”
Much of the network’s success, the host explained, is thanks to their decision to focus on the 2016 race - not just the stock market.
What FBN is doing–a lot–is covering the 2016 campaign. Bartiromo believes politics fits right into the network’s sweet spot, mixing coverage of news and business. “I don’t see another channel that’s able to walk this balance with markets and politics,” she told TVNewser. “I feel Fox has great credibility not just on business, but the political story.”
Meanwhile, CNN and MSNBC are fighting for second place.