IKEA apologizes for catalog aimed at ultra-Orthodox Jews

AP News
|
Posted: Feb 18, 2017 5:04 AM

COPENHAGEN, Denmark (AP) — Swedish furniture retailer Ikea has apologized for a catalog aimed at Israel's ultra-Orthodox Jewish community that contains no images of women.

Ikea says the booklet was produced by its Israeli branch, not by the Swedish group itself.

IKEA spokeswoman Josefin Thorell says the catalog "is not something that has gone through us," adding "we have been very clear that this is not what the Ikea brand stands for."

Thorell told Swedish news agency TT late Friday that its Israeli franchise "had tried to reach a consumer group" and made "an error."

Thorell was not immediately available for comment on Saturday, and it was not clear how many catalogs had been printed.

Israel's ultra-Orthodox Jewish community makes up make up about 11 percent of Israel's population.