Organizers go for harmony in new Tokyo 2020 logo

AP News
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Posted: Apr 25, 2016 3:33 AM
Organizers go for harmony in new Tokyo 2020 logo

TOKYO (AP) — A ring of interconnected indigo blue rectangular shapes is the new symbol of the Tokyo 2020 Olympics.

Opting for simplicity and harmony, organizers unveiled the new official logo on Monday, seven months after an initial design was scrapped over allegations of plagiarism.

The winning logo, by Japanese designer Asao Tokolo, is entitled Harmonized Checkered Emblem. It features three varieties of indigo blue rectangular shapes to represent different countries, cultures and ways of thinking.

"My mind has gone blank as I just found out my design won," Tokolo said. "I put a lot of time and effort into this design as though it was my own child."

Organizers said the checkered design in the traditional Japanese color of indigo blue expresses a refined elegance and sophistication that exemplifies Japan.

The previous logo by Kenjiro Sano was scrapped last year over allegations of plagiarism because of its similarity to the logo of a theater in Belgium.

A special selection committee was subsequently established to choose the new logo. The committee selected the winning design from four finalists that were shortlisted from 14,599 entries submitted in a contest open to the public.

The logo has a corresponding design for the Paralympics.

Japanese baseball great Sadaharu Oh, who was a member of the selection committee, announced the winning design. The unveiling ceremony was attended by Tokyo 2020 president Yoshiro Mori, International Olympic Committee vice president John Coates and Tokyo governor Yoichi Masuzoe.

"The new Olympic Games Tokyo 2020 emblem symbolizes important elements of the Tokyo 2020 Games vision and the underlying concepts of achieving personal best, unity in diversity and connecting to tomorrow," Coates said. "I congratulate the Tokyo 2020 team for the inclusive process that led to this selection."