2nd tobacco company fights Australian logo ban

AP News
Posted: Dec 06, 2011 12:02 AM
2nd tobacco company fights Australian logo ban

A second major tobacco company has gone to Australia's High Court to argue that new laws banning logos from cigarette packs are unconstitutional.

Imperial Tobacco Australia Ltd. on Tuesday filed pleadings in the country's highest court. British American Tobacco Australia Ltd. last week initiated similar action against laws banning distinctive colors and designs from packs and render them uniformly olive-brown starting December 2012.

Imperial Tobacco argues the laws breach Australia's constitution because they acquire intellectual property on unjust terms.

Australia last month became the first country to pass such strict packaging laws aimed at stripping away any lingering glamour associated with smoking.