Frozen cheesesteak meat brand reaches goal: Twitter approval

AP News
Posted: Jan 16, 2018 9:24 AM

READING, Pa. (AP) — A Pennsylvania-based frozen sliced cheesesteak meat brand has achieved success in its months-long campaign to become verified on Twitter .

Steak-umm, owned by Reading's Quaker Maid Meats, launched a campaign nearly four months ago to become verified on the social media platform, employing bizarre absurdist jokes alongside doctored images and videos.

Twitter verification comes with a blue check mark granted to companies, celebrities, journalists and others.

The campaign was coordinated by Nathan Allebach, who has amassed an audience of over 13,000 followers for Steak-umm's Twitter handle.

Allebach told the Philadelphia Inquirer Monday the team was "beefstorming" ideas for how to move forward post-verification, including a possible celebratory event.


Information from: The Philadelphia Inquirer,