NAME: Richard Thaler
BIRTHDATE: September 12, 1945.
BIRTHPLACE: East Orange, New Jersey.
EDUCATION: Bachelors, Case Western Reserve University, 1967; masters (1970) and Ph.D. (1974), University of Rochester
CURRENT JOB: Professor of behavioral science and economics, the University of Chicago Booth School of Business
ACCOMPLISHMENTS: Considered one of the founders of behavioral economics, which studies how human behavior confounds economic models that assume people always act in their own self-interest.
AWAY FROM THE OFFICE: A fan of the Chicago Cubs
QUOTE: "I try to teach people to make fewer mistakes. But in designing economic policies, we need to take full account of the fact that people are busy, they're absent-minded, they're lazy and that we should try to make things as easy for them as possible."