LOS ANGELES (AP) — Comedian Hannibal Buress says his prank of sending a lookalike to Wednesday night's "Spider-Man: Homecoming" premiere was more effective than if he'd actually attended.
"If I went to the carpet and did 20-plus interviews, you wouldn't have reached out to my publicist. So it worked!" he said Thursday in an interview with The Associated Press. "It worked way better and I didn't have to fly or anything and I was able to still do the job I was scheduled to do and still promote the movie in a way more effective way than if I dressed up and went to the carpet. So it's a win for me, it's a win for the studio and the movie and it's a win for Joe that did it."
An actor named Joe Carroll, whom Buress said he met during production of last month's MTV Movie and TV Awards, went to the premiere in his place.
"He had a great time," Buress said Thursday.
Buress said he came up with the idea on Tuesday of sending a substitute to the red carpet premiere. He started searching for a lookalike on Wednesday through emails and Instagram, adding that he would have attended the event had he been available.
He said he's been in Atlanta working on a film called "Tag" that's set for release next summer. It stars Rashida Jones, Jon Hamm, Jeremy Renner, Isla Fisher, Ed Helms and Jake Johnson.
"It's a great cast," Buress said.
The studio behind "Spider-Man" knew he wasn't available to attend the premiere, he said, but did not realize he'd be sending a stand-in. Still, Buress isn't worried about negative repercussions.
"It's gone great," he said. "It's gone better than if I went to the red carpet."
He plays a high school coach in the Spider-Man reboot opening July 7. His other recent film credits include "Baywatch" and "The Secret Life of Pets."
The comic, who famously riffed on Bill Cosby's alleged sexual indiscretions in a standup routine three years ago, ended the interview when asked about the embattled entertainer.
Follow AP Entertainment Writer Sandy Cohen at www.twitter.com/APSandy .