The so-called cellphone wars are raging, much to the delight of some customers.
AT&T fired the latest shot Monday, announcing new unlimited data plans. The Ultimate Plus plan gives customers unlimited data, text and talk for $90 a month, though the company notes it may slow speeds after 22GB of data usage. Customers also get a $25 credit per month toward DirecTV.
The second plan, Unlimited Choice, costs $60 a month, but is a slower speed and offers only standard-definition video.
Earlier this month, Verizon joined other carriers with an unlimited plan, for $80. T-Mobile's plan is $70, but that includes taxes and fees.
Sprint still offers the cheapest option at $50 a month.
As with any plan, read the fine print and choose a carrier that works best in your area.