NEW YORK (AP) — The no-frills supermarket chain Lidl is opening its first wave of stores in the U.S. this summer, ahead of schedule. The Germany-based chain has plans to open up to 100 stores across the East Coast within a year.
The details of the expansion, announced Wednesday, come as Wal-Mart and traditional grocery chains already are seeing a stronger threat from German low-priced retailer Aldi, which is aggressively expanding and now has more than 1,600 U.S. stores. Both offer low prices with a focus on store label products rather than name brands.
The first 20 Lidl stores will be opening in North Carolina, South Carolina and Virginia, where the company established its first U.S. headquarters in 2015. Originally, it planned to open its first batch of U.S. stores no later than 2018.