The Might of Mickey: Orlando still top US destination

AP News
|
Posted: May 02, 2016 2:31 PM

ORLANDO, Fla. (AP) — It's a crowded world after all — at least in Orlando's hotels and theme parks.

Tourism officials announced Monday that the number of visitors coming to Orlando last year jumped 5.5 percent to more than 66 million visitors.

That figure sets a record for tourists in Orlando and helps Orlando hang onto its bragging rights as the top tourist destination in the United States for the second year in a row.

International tourists represented about 10 percent of the visitors.

The head of Orlando's tourist marketing bureau says a combination of factors contributed to the increase. Those include momentum from new theme park rides at Disney World and Universal Orlando that opened the previous year, and a new marketing campaign aimed at pulling on tourists' heartstrings.