The Latest on Apple: Less excitement for Monday's event

AP News
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Posted: Mar 21, 2016 12:32 PM
The Latest on Apple: Less excitement for Monday's event

Apple product events typically spark anticipation among tech bloggers and the company's hard-core fans. Monday's event, though, is drawing less excitement than some previous product launches.

Apple is expected to announce a smaller, 4-inch iPhone and a smaller version of the iPad Pro tablet.

But there's been no hint of any blockbuster developments, such as last year's highly anticipated Apple Watch debut. Despite speculation that Apple is working on a self-driving car or some new virtual-reality device, those are likely years away.

The event starts at 10 a.m. PDT at Apple's Cupertino, California, headquarters.

Gartner tech analyst Brian Blau says it's not unusual for Apple to save major announcements until the fall. He says the company's spring events are often focused on products that Apple considers important, but which may not be its biggest sellers.

— Brandon Bailey, AP Technology Writer, Cupertino, California.