Numbers reveal movies with diverse casts make more money

AP News
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Posted: Feb 25, 2016 5:01 PM
Numbers reveal movies with diverse casts make more money

LOS ANGELES (AP) — A UCLA study has found that films and television shows whose casts roughly reflect the nation's racial and ethnic diversity post the highest box office and ratings numbers, on average. A closer look at the numbers, based on films distributed in 2014:

— Foreign audiences rule: Total box office for the U.S. and Canada dropped 5 percent to $10.9 billion, but globally, sales increased 1 percent to $36.4 billion.

— Minorities bought 46 percent of all movie tickets in the U.S. despite representing only 38 percent of the population. A fourth of the people who see at least once movie every month are Latinos, who represent 18 percent of the U.S. population.

— The highest return on investment — 3.4 times the films' budget — was delivered by movies with four non-white actors in the top eight roles.

— Films with non-white actors in lead roles declined again, to 13 percent, from 17 percent in 2013, even though non-whites accounted for 38 percent of the U.S. population.

— On television, white actors had 80 percent of the scripted roles broadcast during the 2013-2014 season. Blacks had 9 percent, Latinos 5 percent and Asians 4 percent.

— Males had 59 percent of scripted roles on broadcast television, and 59 percent of those on cable TV.

— At talent agencies — Hollywood's gatekeepers — 88 percent of the executives, 91 percent of the agents and 97 percent of the profit-sharing partners were white. Women represented 41 percent of the executives, 32 percent of the agents and 29 percent of the partners.

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Source: The Ralph J. Bunche Center for African American Studies at UCLA, http://bit.ly/1LggHlr