New Jersey OKs $11.9 million to keep Miss America pageant

AP News
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Posted: Feb 16, 2016 3:53 PM

ATLANTIC CITY, N.J. (AP) — There she is ... and she costs about $4 million more this time.

A New Jersey redevelopment agency approved an $11.9 million deal Tuesday to keep the Miss America pageant in Atlantic City for the next three years.

That's $4 million more than the previous three-year deal. But it also includes guaranteed exposure for Atlantic City on Dick Clark's New Year's Rockin' Eve and the Billboard Music Awards broadcasts over the next three years.

The contract was approved between the Casino Reinvestment Development Authority, the Miss America Organization, and Dick Clark Productions.

The Miss America pageant began in Atlantic City in 1921 as a way to extend the summer tourist season after Labor Day. It moved to Las Vegas for six years before returning to Atlantic City in 2013.