Girl Scouts hope tech initiatives will curb membership drop

AP News
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Posted: Dec 08, 2015 10:41 AM

NEW YORK (AP) — As the Girl Scouts' membership continues a sharp decline, its leaders are betting on technology to reverse the trend — including a major expansion of its year-old program enabling Girl Scout cookies to be sold via mobile apps and the girls' personalized websites.

The Digital Cookie upgrade, being announced on Tuesday, comes amid persistent challenges for the 103-year-old organization. According to figures provided to The Associated Press, youth membership for the fiscal year ending Sept. 30 was just under 1.9 million, down more than 6 percent from 2014, and adult membership was about 784,000, down by 3 percent.

The total youth and adult membership is down more than 15 percent over three years, and down 30 percent from a peak of more than 3.8 million in 2003.