'Fox Sports 1' ads on American youth soccer jerseys

AP News
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Posted: Mar 11, 2015 4:25 PM

TORRANCE, Calif. (AP) — Fox is extending its soccer involvement to the youth level, where thousands of teams will wear "Fox Sports 1" advertisements on their jerseys.

The network, which has rights to the next three World Cups and to the European Champions League through 2017-18, announced a five-year partnership Wednesday with the American Youth Soccer Organization. "Fox Sports 1" will be added this string to the right chest of AYSO jerseys, which have had AYSO logos on the left chest for a half century.

Fox will televise the Women's World Cup in June and this year began an eight-year contract with Major League Soccer and the U.S. Soccer Federation. It also has rights to England's FA Cup and in August will resume televising the Bundesliga, whose rights it had lost after the 2005-06 season.