NEW HAVEN, Conn. (AP) — Widely regarded overseas as places only for children of the rich and powerful, top American universities like Yale and Harvard are increasing efforts to attract the best international students, regardless of their financial backgrounds.
With more undergraduates coming from abroad than ever, the Ivy League universities that have worked to overcome reputations for serving only children of the elite in the U.S. are trying to do the same the world over with travel, novel recruiting strategies and some help from the U.S. State Department.
Yale sophomore Yupei Guo, for one, does not fit the mold of the traditional Ivy Leaguer from China: Her journalist parents are neither wealthy nor members of the governing elite. Although university grants cover much of her tuition, many people she meets around New Haven assume she came from a much different background to reach the campus of Gothic buildings.
"I did get asked if I were some sort of distant royal family member, which I'm not," she said.
No country is receiving more attention than China, which sends far more students to the U.S. than any other country. Nearly 275,000 students came from China last year, 31 percent of all international students, according to the Institute of International Education.
As China has grown more prosperous, many U.S. colleges have stepped up recruiting there, seeking revenue-generating students who can pay their full way. A small number of schools pledge, like Yale, to meet the full financial need of admitted international students, and for them it is a matter of making that known around the country of 1.3 billion people.
A student-run organization at Harvard University holds college-style seminars annually for dozens of Chinese high school students, offering financial aid to help draw from all the country's provinces. At Yale, which in 1854 graduated the first Chinese person to earn a degree from a U.S. college, international students are deputized as "ambassadors" to talk with students while home on break. Admissions officers from both schools regularly travel to China.
Yale extended its need-blind admissions policy to international students in 2001, and Dean of Admissions Jeremiah Quinlan said the makeup of students from China and other countries has since changed dramatically. International students have gone from representing 3 percent of the student body, mostly from high-income families, to 11 percent, with greater diversity.
"The diversity of our international student body has really exploded, frankly to a greater extent than our U.S. socio-economic diversity has over time," Quinlan said. He said most of the dozens of Chinese undergrads receive financial aid at Yale, where tuition, room and board cost nearly $60,000 a year.
Guo attended a selective public high school in Beijing and learned from upperclassmen the names of U.S. schools with need-blind admissions — Yale, Harvard, MIT, Princeton, Dartmouth and Amherst. She visited Yale during high school — on a U.S. visit for model United Nations — and felt energized by the posters advertising campus activities.
At home, her departure was met with a mix of admiration and scorn.
Yale is a celebrated name in China, where her acceptance prompted calls from reporters. But Guo said there is also a stigma that comes with attending college in the U.S., as though those leaving failed to fit into the Chinese system. And there is bitterness: Financial concerns prevent many of her friends from going to college at all.
Two Chinese real estate moguls, Pan Shiyi and Zhang Xin, are prodding American universities to do more by giving them money to support low-income students from China. Through their SOHO China Foundation, they so far have awarded $15 million to Harvard and $10 million to Yale.
The admissions directors at Yale and Harvard say the gifts align with their goals of encouraging more Chinese students to apply. The universities say it's about promoting empathy and creating the diversity sought by students and faculty.
"We want to make sure that we get the most talented students from every corner of the world, and it's just that simple," Harvard Dean of Admissions William Fitzsimmons said.
Finding candidates outside China's elite circles is not easy. The affluent have access to the best schools — even more than in the United States — and admissions officers say many students assume they must have political connections.
There are also language and logistical hurdles: The SAT has limited availability in China and applicants must be fluent in English. Guo learned English as a child when her parents were posted in the United Kingdom by their Chinese newspaper for three years. For the SAT, she had to travel to Hong Kong.
To help address such difficulties, the State Department's EducationUSA program created a $1 million fund to provide aid for costs like application fees, said Evan Ryan, an assistant secretary for Educational and Cultural Affairs.
"The State Department thought, 'Wait, we're really losing a whole population of the students that are important to the U.S. higher education system and important to our relationships around the world,'" Ryan said.
EducationUSA has eight advisers in Beijing and is sending four more — to Chengdu, Guangzhou, Shanghai, and Shenyang — to reach students beyond the capital.
The agency has been important to recruiting, Yale officials say, because it makes referrals knowing the school has the resources to cover students' need.
Guo said Yale did not cover her airfare to the U.S., but she has taken advantage of a hotel made available for international students unable to return home during breaks. With so many Chinese students traveling, she said flights are particularly expensive.
Despite some uncomfortable questions about her background, Guo said she does not feel out of place at Yale, where the Chinese students are increasingly diverse with several freshmen coming from inland cities.
"This place," she said, "is amazing."