Uber prices to surge again this New Year's Eve

AP News
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Posted: Dec 31, 2014 8:12 AM
Uber prices to surge again this New Year's Eve

NEW YORK (AP) — New Year's Eve: It's the day to overpay for everything from that glass of flat Champagne to the impossibly high heels you'll wear just once, to — once again — that ride from Uber.

The ride-hailing app expects this New Year's Eve to be its busiest night ever. Due to high demand — and because it can — Uber is bringing back surge pricing, a boon to its drivers but a bane to passengers. Fares can increase sevenfold during the busiest hours between 12:30 a.m. and 2:30 a.m.

There are other options depending on where you live, however, in addition to public transportation or just staying home. Upstart rivals are seeking to undercut Uber on price and there's even a company offering to drive you home in your own car.