FINALS WATCH: Lord Jeffs

AP News
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Posted: Apr 07, 2013 2:12 PM
FINALS WATCH: Lord Jeffs

ATLANTA (AP) — Wolverines? Cardinals?

Boooring.

There's no better nickname in Atlanta than the one sported by Amherst, which is playing in the Division III championship game at Philips Arena. Ladies and gentlemen, the Lord Jeffs.

The school and its namesake town in Massachusetts were named after Lord Jeffery Amherst, a famed officer in the British Army during the 1700s. Hence, the unique moniker for the college's athletic teams.

— Paul Newberry — http://twitter.com/@pnewberry1963

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NCAA Finals Watch follows the Final Four games and all the activities surrounding the event as seen by journalists from The Associated Press from across Atlanta. It will be updated throughout the day with breaking news and other items of interest. Follow AP reporters on Twitter where available.