Argentine subsidiary to buy majority in impreMedia

AP News
Posted: Mar 13, 2012 11:59 AM
Argentine subsidiary to buy majority in impreMedia

US Hispanic Media Inc. has agreed to become a majority shareholder in the U.S. Spanish language media giant impreMedia.

ImpreMedia announced the agreement Monday. USHM is a subsidiary of S.A. La Nacion, an Argentinean company. La Nacion publishes a newspaper, magazines and websites in Latin America and Spain.

ImpreMedia estimates that 25 percent of U.S. Hispanic adults use its products. Its publications include La Opinion, El Diario/La Prensa, Hoy, La Raza, Rumbo, La Prensa Orlando, Vista Magazine, and La Vibra.

According to La Prensa Orlando, ( ImpreMedia Chief Executive Officer Monica Lozano will remain in her current position. ImpreMedia's staff will continue to direct and control editorial content.

USHM President Eduardo Lomanto says impreMedia represents an exceptional platform to develop new products and to expand audiences.