Playboy is moving the bulk of its operations from its longtime home in Chicago to Los Angeles.
In a statement, Playboy says the magazine's editorial, art and photo departments will be based out of its Los Angeles office starting in May.
The move is the latest news from the magazine that was founded in Chicago by Hugh Hefner in the early 1950s.
In recent years, as circulation has plummeted, the magazine has tried a number of gimmicks to attract readers, from its inclusion of 3-D glasses for viewing centerfold shots to turning the cover over to cartoon character Marge Simpson.
The magazine says no decision has been made about whether it will move all of its operations to Los Angeles.