Trump no more, Golden Nugget polishes own brand

AP News
Posted: Nov 26, 2011 12:22 PM
Trump no more, Golden Nugget polishes own brand

At one Atlantic City casino, it's out with the old, in with the gold.

One of the first orders of business for the new owners of Trump Marina Hotel Casino when they bought it in May was to strip the Trump name and all related remnants from the premises. That was the easy part.

Now comes the much harder task of establishing their own brand for the casino now known as the Golden Nugget Atlantic City. Houston-based Landry's Restaurants bought the casino-hotel for $38 million _ about a tenth of what former owners Trump Entertainment Resorts nearly got for it just two years earlier. But that sale fell through and Atlantic City casino values collapsed.

New restaurants and a gold paint job are part of the face-lift.