Oregon airport to put giant ads on control tower

AP News
Posted: Nov 18, 2011 2:51 PM
Oregon airport to put giant ads on control tower

Officials in Medford, Ore., have given the OK to place giant corporate logos on the control tower at the city's airport.

The City Council voted Thursday night to amend the city code and allow 25-by-25-foot signs on all four sides of the 100-foot-tall landmark.

The tower's ad space is expected to fetch $3,000 a month. Councilor Al Densmore says he would love to keep public buildings clear of advertising, but the money will help reduce landing fees, making the airport more attractive to new airlines.

The city's planning commission voted against the proposal last month, prompting the airport's director to go straight to the council.

Allen Adamson, managing director of the global branding firm Landor, says the idea is "a no-brainer" and he expects many airports to follow Medford's lead.