Baker wants to crumble plan for cookie reality show

Reuters News
Posted: Jun 02, 2011 5:13 PM
Baker wants to crumble plan for cookie reality show

NEW YORK (Reuters) - A woman in New York City who runs a baked goods-shop called "One Tough Cookie" filed a trademark suit in federal court on Wednesday to stop the Food Network from airing a new bakery-based reality show called "Tough Cookies."

Gail Dosik, a former fashion designer who opened her Greenwich Village bakery in 2005, said in her complaint that the reality show about family shenanigans at a cookie vendor on the New Jersey shore will likely cause "confusion, mistake and deceptions among consumers."

The Food Network said it will "vigorously defend" its position and that it has no plans to push back the show's July release date.

Ronald Coleman, a New York attorney who specializes in intellectual property, said Dosik is unlikely to succeed because "tough cookie" is not a strong trademark. He added that concern for free speech would make most judges reluctant to ban a show before it aired.

Dosik's blog spotlights the variety of cookies she's produced for clients, including ones in the image of Superman and Justin Bieber. Coleman said that suggests she has a double standard when it comes to rights protection.

"You'll see how casual she is about other people's intellectual property," he said.

In recent years, cookies and cupcakes have become a staple of New York City's culinary life with the proliferation of deluxe bakeries, including some that have been featured on popular shows such as "Sex and the City."

(Reporting by Jeff Roberts; Editing by Greg McCune)