The White House says Michelle Obama and the vice president's wife, Jill Biden, will kick off a national effort on April 12 to increase public support for U.S. service members and their families.
The new campaign will focus on four areas: employment, education, wellness and public awareness.
The first lady says the country has an obligation to help care for the 1 percent of the population serving in the military, along with family members affected by lengthy and repeat deployments.
Both women are advocates for military families. The Bidens' son Beau served in Iraq with an Army National Guard unit.