Paula Froke named AP assistant managing editor

AP News
Posted: Mar 10, 2011 3:42 PM
Paula Froke named AP assistant managing editor

Paula Froke, a manager at the AP's Nerve Center in New York and former deputy national editor, has been named assistant managing editor overseeing afternoon and evening operations at the center.

Froke will coordinate late-day content for subscribers in the Middle East and Europe and early content for Asia, in addition to late-breaking coverage from North and South America.

The appointment was announced Thursday by Lou Ferrara, the AP managing editor who oversees the Nerve Center.

Froke has been with the AP for 27 years, most recently serving as a key manager in the Nerve Center's day-to-day operations.

She joined the AP in Minneapolis in 1984 and served as news editor there from 1989-1990. She then moved to Detroit as Michigan news editor until transferring to New York in 2000.

At AP headquarters, she served as deputy national editor, leading hiring, training and staff development of National Desk staff. She also helped direct the national spot news and enterprise report, and led new media and multimedia training at the National Desk.

She was an editor on the 2009 award-winning project "Killer Blue: Baptism by Fire," a multimedia package blending video, still photos and text about one of the last Army units to serve a 15-month combat tour in Iraq before tours were cut to 12 months.

Froke is a graduate of Penn State University.

"We're elated to have Paula in this key position. She brings a wealth of journalistic experience that will round out a strong team aimed at working with customers to deliver what they need for coverage of the top stories around the world," Ferrara said.

While there has always been supervision of AP's news coverage from headquarters in New York City, the 25-member Nerve Center was formed last year to coordinate the work of field leaders who direct coverage in their areas.

It is also used as a site to experiment with new kinds of storytelling. It works closely with AP customers and uses social networks to discover fresh ways to engage readers and viewers.