President Barack Obama and first lady Michelle Obama have posted a video on Facebook to promote a bullying prevention conference they'll host at the White House.
In a taped video message, the president says that bullying should no longer be treated as an unavoidable part of growing up. He says schools and communities must be a safe place where children can thrive.
Thursday's conference will bring together parents, students and educators to discuss ways to stop bullying.
As the parents of two daughters, the Obamas have said this is a personal issue for them. The president also taped an anti-bullying message last year for the "It Gets Better" campaign following a string of bullying related suicides by young people.