How the poll on the environment was conducted

AP News
Posted: Nov 17, 2009 2:49 PM

The Associated Press-NBC Universal poll on consumers and the environment was conducted by GfK Roper Public Affairs & Media from Nov. 5-9, 2009. It is based on landline and cell phone telephone interviews with a nationally representative random sample of 1,006 adults. Interviews were conducted with 806 respondents on landline telephones and 200 on cellular phones.

Digits in the phone numbers dialed were generated randomly to reach households with unlisted and listed landline and cell phone numbers.

Interviews were conducted in both English and Spanish.

As is done routinely in surveys, results were weighted, or adjusted, to ensure that responses accurately reflect the population's makeup by factors such as age, sex, education, and race. In addition, the weighting took into account patterns of phone use _ landline only, cell only and both types _ by region.

No more than one time in 20 should chance variations in the sample cause the results to vary by more than plus or minus 3.1 percentage points from the answers that would be obtained if all adults in the U.S. were polled.

There are other sources of potential error in polls, including the wording and order of questions.

The questions and results for this poll are available at