(Reuters) - China's Baidu Inc reported a quarterly profit on Thursday that more than doubled, compared to a year earlier, helped by the search engine giant's spending control on traffic acquisition costs.
Net income attributable to Baidu rose to 7.95 billion yuan ($1.20 billion) in the third quarter ended Sept. 30 from 3.10 billion yuan, a year earlier.
Baidu's total revenue rose to 23.49 billion yuan from 18.25 billion yuan.
($1 = 6.64 yuan)
(Reporting by Munsif Vengattil in Bengaluru and Cate Cadell in Beijing; Editing by Shounak Dasgupta)