Viacom, the home of such shows as "SpongeBob Squarepants" and "Jersey Shore," is reporting its financial results for the latest quarter.
Analysts say they believe the media giant will post higher earnings and revenue, despite shrinking audiences at its key pay TV networks, Nickelodeon and MTV.
The report comes before the market opens on Thursday.
Analysts have flagged signs of smaller audiences at Viacom networks as measured in Nielsen's ratings. Bernstein Research analyst Todd Juenger says that could sap the company's ability to benefit from an advertising-market recovery.
Viacom also owns the Paramount Pictures movie studio, which made money from movies including "Mission: Impossible - Ghost Protocol" and "The Devil Inside" during the quarter.