Nintendo: Wal-Mart lost money on Black Friday Wii deal

Reuters News
Posted: Nov 29, 2011 4:29 PM
Nintendo: Wal-Mart lost money on Black Friday Wii deal

NEW YORK (Reuters) - Nintendo sold more Wiiconsoles on Black Friday than ever before, thanks to deep discounts by the national chain Wal-Mart.

According to Nintendo's top U.S. executive, however, Wal-Mart lost money on the consoles it sold for less than $100. As part of its Black Friday promotions, the big-box retailer offered a limited edition blue Wii console for $99.96.

"Wal-Mart lost money on every Wii they sold. We did not lose money on it," Nintendo of America president Reggie Fils-Aime said during the Reuters Global Media Summit on Tuesday.

He declined to comment on precisely how much the big-box retailer lost on the sold out consoles.

A Wal-Mart spokesman did not immediately respond to a request for comment.

The news comes a day after Nintendo said it sold more than 500,000 Wii units on Black Friday, the biggest shopping day of the year in the United States.

(Reporting by liana.baker; Editing by Peter Lauria and Carol Bishopric)