The Pittsburgh-based H.J. Heinz Co. is promising a free bottle of its new balsamic vinegar ketchup to anybody who tried to buy it during a failed product launch on the Facebook social networking website.
Monday was the first time Heinz sold a U.S. product through its Facebook page. But an unspecified glitch kept customers from buying the new ketchup until about 9 p.m. Heinz has sold products through Facebook in the United Kingdom before.
The Pittsburgh Post-Gazette newspaper ( http://bit.ly/vxFPWX) reported Tuesday that Heinz will ship a free bottle of the balsamic ketchup to those who posted on the Facebook page when it wasn't working.
Heinz also will send an additional free bottle to anyone placing a Facebook order for the ketchup Tuesday.
The new ketchup hits stores in December.
Information from: Pittsburgh Post-Gazette, http://www.post-gazette.com