Summary Box: Twitter ready for more ads, not IPO

AP News
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Posted: Sep 08, 2011 9:37 PM
Summary Box: Twitter ready for more ads, not IPO

AD EXPANSION: Twitter is expanding the number of ads shown in its messaging mix as it gets more serious about making money.

WHAT IT MEANS: Twitter users will start seeing ads from companies that they haven't chosen to follow. That's a change from how Twitter has done things since it began allowing "promoted tweets" last year.

NO IPO TIMETABLE: Twitter isn't in a rush to join the ranks of Internet companies that have recently filed for initial public offerings of stock. Twitter just raised $400 million for venture capitalists and other investors so it could bide its time.