Mega Brands extends toy making contract with Microsoft

Reuters News
|
Posted: Jun 06, 2011 8:34 AM
Mega Brands extends toy making contract with Microsoft

(Reuters) - Canadian toy maker Mega Brands Inc said it has extended a multi-year agreement with Microsoft Game Studios to make toys based on popular computer game Halo.

Mega Brands will work with 343 Industries, a division of Microsoft Games Studios, to further develop the collector's series for Halo Bloks.

The Mega Bloks Halo construction toy line consist of series of vehicles, characters and locations.

Halo is a trademark product of the Microsoft.

Shares of Mega Brands closed at 46 Canadian cents on Friday on the Toronto Stock Exchange.

(Reporting by Aftab Ahmed in Bangalore; Editing by Joyjeet Das)