More than a year after launching in the U.S., MySpace Music is crossing the pond and arriving in Britain.
The major recording companies' joint venture with News Corp. unit MySpace rolls out Thursday in the social networking site's largest overseas market and its third country outside the U.S.
MySpace Music launched in Australia and New Zealand in October after its U.S. debut in September 2008.
U.K. audiences, which have been limited to 30-second song streams, will now be able to listen to full-length songs, watch music videos and share playlists for free. Artists will have access to detailed visitor data.
Song royalties are paid for by advertising. The venture will also earn a small fee when listeners click through to buy songs from Apple Inc.'s iTunes store.